2024
Mark
PROJECT NO. 20 [CONCEPT]

Step into Reynard's captivating new website and immerse yourself in the enchanting realm of The Parks—an urban village nestled in the heart of Washington, DC. With a genuine warmth that invites you to explore, Reynard's website mirrors the essence of this vibrant community, where innovation, creativity, and culture thrive against a backdrop of lush greens and historic charm.


Reynard's website serves as a portal into The Parks, a space where authenticity flourishes. The website's design seamlessly blends an eclectic mix of creative energies, reflecting the diverse range of District residents that call The Parks home. Just as The Parks is a canvas for innovation and culture, the website becomes a canvas for showcasing the myriad of creative minds that thrive here.


This website also offers a playful interpretation of The Parks' nature-filled environment. Through whimsical imagery and the presence of the cunning fox, a symbol of both cleverness and adaptability, the site captures the essence of the community's vibrant energy. This interplay of elements crafts a narrative of living in harmony with nature and embracing the artistic spirit of DC.

By interweaving historic inspiration with modern urban living, this design masterfully seamlessly combines Reynard’s historic charm with contemporary innovation. This design also conveys an atmosphere where elegance meets playfulness by using layered imagery, unexpected motion, and unconventional image frames.


Navigating the Reynard website mirrors the experience of strolling through The Parks' vibrant streets. Each click is an invitation to uncover the unique stories and offerings that make The Parks a special place to call home.
The lush greens and gold tones woven throughout the website pay homage to one of The Parks' core brand pillars—stately meeting whimsy. This visual harmony becomes a representation of the community's commitment to offering an elevated lifestyle where sophistication and delight coexist.

Reynard's new website goes beyond the digital realm—it's an encapsulation of The Parks' spirit. A spirit that celebrates innovation, creativity, and culture while weaving a whimsical narrative into modern urban living. Just as The Parks is a hub where green heart meets city pulse, the website merges imagery, storytelling, and technology to create an immersive experience.

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Mark

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