PROJECT NO. 19

Step into Linea's new website and discover a world of sophisticated living seamlessly woven into the vibrant atmosphere of South End. As a central hub of connectivity, Linea introduces a lifestyle where the buzz of the streets harmonizes with the comfort of home, and where every detail reflects the essence of modern urban living.
Linea's website is an exquisite reflection of the property itself—sophisticated, connected, and designed to offer a seamless experience. As the line runs throughout the website, it serves as a visual metaphor, elegantly connecting taglines and imagery to convey the multifaceted aspects of the property, its location, and the surrounding community.
Nestled in the heart of South End, Linea stands as a testament to urban connectivity. Adjacent to the light rail, the property offers a convenient link to the city's pulse, making exploration effortless. The website's design mirrors this connectivity, guiding visitors through a fluid digital journey that parallels the easy access Linea residents have to local eateries, shops, and Charlotte's vibrant attractions.
Nestled in the heart of South End, Linea stands as a testament to urban connectivity. Adjacent to the light rail, the property offers a convenient link to the city's pulse, making exploration effortless. The website's design mirrors this connectivity, guiding visitors through a fluid digital journey that parallels the easy access Linea residents have to local eateries, shops, and Charlotte's vibrant attractions.

As Linea's website bridges taglines and images, so does The Line—a physical connection within the property. Much like the website, The Line embodies the idea of seamless transition. By day, residents explore Charlotte's best offerings, and by night, they retreat to the comfort of Linea. This duality is masterfully portrayed through the website's structure, where vibrant daytime visuals transition to serene nighttime scenes.
Navigating the Linea website is akin to navigating South End's bustling streets. The site's intuitive user interface guides visitors effortlessly, much like the light rail guiding residents through the city. Each click leads to a new discovery, just as each step in South End leads to exciting experiences waiting to be uncovered.
Navigating the Linea website is akin to navigating South End's bustling streets. The site's intuitive user interface guides visitors effortlessly, much like the light rail guiding residents through the city. Each click leads to a new discovery, just as each step in South End leads to exciting experiences waiting to be uncovered.




Linea's website orchestrates a visual symphony that encapsulates the essence of sophisticated urban living. The line that runs through the imagery echoes the dynamic rhythm of city life. The visuals tell a story of connection, where Linea's architectural brilliance merges with the surrounding energy, creating a harmonious lifestyle.
Linea's new website is more than a digital platform—it's an embodiment of the property's philosophy. A philosophy that celebrates urban connection, modern elegance, and the harmony between exploration and retreat. Just as Linea itself stands as a bridge between the vibrant streets of South End and the tranquility of home, the website bridges the gap between digital engagement and the promise of an extraordinary living experience.
Linea's new website is more than a digital platform—it's an embodiment of the property's philosophy. A philosophy that celebrates urban connection, modern elegance, and the harmony between exploration and retreat. Just as Linea itself stands as a bridge between the vibrant streets of South End and the tranquility of home, the website bridges the gap between digital engagement and the promise of an extraordinary living experience.