With a new look comes a new audience. Receiving a lovely revamped look, this new sister site is brought to both the most loyal and prospective QVC customers in an effort to bring a connect on a more personal level.
This project was created from the ground up and features a comprehensive look for a full array of vendor, event, and brand stories, products and also promotions that were released bi-weekly. It received a full branding suite [numerous logos for callout story sections, module layouts, typography hierarchy focusing on the best web practices at the time, UI kits, color palettes, overarching photo direction, and its own set of elements, patterns and textures].
InsideQ‘s new digital experience was created to give the customer more current, timely content about the QVC that they always loved in the print iteration of the guide. It wasn’t just an online catalog, it was created to connect with the customers who want to learn more about their favorite brands and vendors at QVC. It kept things fresh by being published weekly, then evolving into being published bi-weekly to produce more in-depth content. There were sneak-peeks into future TSVs, sales and events, articles about what each on-air host was up to that week//Q+As and even a newly designed at-a-glance program guide for the week.
Typographic hierarchies of articles that can be found within the InsideQ sister site.
