PROJECT NO. 25 ๐๏ธ
The team embarked on an exciting mission to provide our client with unwavering support in managing the day-to-day maintenance of their media program. In no time, our dynamic team enthusiastically presented the client with a diverse range of unique recommendations, all aimed at not just improving but skyrocketing the performance of their leasing programs.
Industry City, formerly known as Bush Terminal, stands as a 6 million square foot mixed-use commercial development nestled in Sunset Park, Brooklyn.
With an investment exceeding $400 million, the redevelopment of this historic site was meticulously executed to fashion an innovation hub. This hub seamlessly integrates light manufacturing, technology, craftsmanship, and retail to cultivate a vibrant and diverse community of creators all within a single campus. Spread across 16 buildings and encompassing 5 acres of open space, the site offers an array of spaces, including traditional offices, coworking spaces, retail outlets, and industrial spaces.
Beyond these offerings, Industry City boasts additional features such as a food court and various outdoor event and flex spaces strategically utilized for year-round activations.
The team was genuinely excited to take on the task of providing steadfast support to our client in the day-to-day maintenance of their media program. From the very beginning of our collaboration, our dynamic team brought forth a surge of enthusiasm by presenting the client with a diverse range of recommendations designed not only to improve but to transform the performance of their leasing programs.
Our comprehensive recommendations spanned various aspects, including modifications to their creative, communications, website, and marketing funnels. Going beyond that, we delved into their programming and retention efforts, formulating a two-year marketing and pivot plan that encompassed everything from budgets to modified information architecture. We revitalized their brand voice, fine-tuned CRM improvements, and orchestrated an extensive overhaul of their CRM and tracking methodologies.
The recently launched website of Industry City transcends the conventional boundaries of a digital platform; rather, it serves as a captivating portal providing a glimpse into the heart of New York's bustling innovation hub. It goes beyond the pixels on the screen, offering visitors an immersive experience that mirrors the dynamic and multifaceted essence of this vibrant city.
Step into this digital domain, and you'll find more than just information; you'll encounter a celebration of innovation that serves as both an escape from the ordinary and an enthusiastic embrace of diversity. Industry City's website is not merely a platform; it's a reflection of the vivacious and inclusive community that defines this hub of innovation.
Step into this digital domain, and you'll find more than just information; you'll encounter a celebration of innovation that serves as both an escape from the ordinary and an enthusiastic embrace of diversity. Industry City's website is not merely a platform; it's a reflection of the vivacious and inclusive community that defines this hub of innovation.
Welcome to Industry City, where the website is more than just a virtual spaceโit's a window that beckons you into a world teeming with diversity and creativity. This online platform encapsulates the spirit of a community where a myriad of individuals, from creators and craftsmen to tech enthusiasts and foodies, converge. It's a virtual tapestry that weaves together the varied threads of talent and passion, creating a rich and textured culture that is uniquely Industry City.