PROJECT NO. 16
The Distilled Spirits Council of the United States (DISCUS) today launched Destination Distillery™, a new website providing a tourism-driven experience and educational journey into the cultural heritage and history of spirits in America.
Featured on the Distilled Spirits Council website: www.distilledspirits.org/news/distilled-spirits-council-launches-destinationdistillery-com
The Distilled Spirits Council of America was looking for a new refresh for their subsidary brand focusing on the tourism-driven experiences that America has to offer in a slick new way. The website they had was hard to use and ran across the challenges of incorporating the ‘search our trails’ and ‘search by zipcode’ idea cohesively and in a user-friendly way, as well as integrating a deeper connection with the spirits themselves through stories. Another portion of their overall goal was to create something memorable, fresh and something that would appeal to all [legally-drinking] ages. The logo was revamped to reflect the main highlight of the website which is to locate nearby trails in any zip code and tell the user what spirits are nearby and also on what trails they may find those spirits.
A beautiful rustic script font was brought in to mimic the free spirit of the open road and embody the excitement of exploration when travelling. This entwined with the spirits makes for a very eye-catching design that is sure to draw in interested readers.
Keeping photography bright and entrancing coupled with the script font weaving in and out of frame, each spirit’s information page was lovingly crafted to give each of the hand made spirits the attention they deserve. Each spirit also got their own handcrafted icon so they can each be as scannable as possible when looking for a favorite, all while searching for the nearest trail.
Keeping photography bright and entrancing coupled with the script font weaving in and out of frame, each spirit’s information page was lovingly crafted to give each of the hand made spirits the attention they deserve. Each spirit also got their own handcrafted icon so they can each be as scannable as possible when looking for a favorite, all while searching for the nearest trail.
A complete package was delivered to the Distilled Spirits Council of America - an all-new responsive homepage was created keeping the new look and feel in mind; a bright yellow pop color against dark woodgrains is what really brings the look of DISCUS together and creates a cohesive flow throughout the page. This coupled with the custom package of spirits icons, maps//trails, imagery and custom Instagram story designs, Destination Distillery was ready for business.
